Advancing Co-op Marketing Tech: CoMarket’s Grant-Fueled Momentum

CoMarket’s progress has been in-part fueled by meaningful community support and targeted startup capital, including a Burton Startup Grant made possible through the Burton D. Morgan Foundation and partner, Bounce Innovation Hub. This microgrant, designed to jumpstart momentum for ventures, empowered CoMarket to make significant advances in how businesses manage, track, and optimize cooperative marketing campaigns—helping teams achieve more impact with greater efficiency and collaboration.

The value delivered by this grant goes far beyond funding—it has enabled CoMarket to accelerate platform enhancements that address widespread pain points in co-op marketing management. Our innovative platform consolidates all approvals, fund tracking, budgets, and documentation into one centralized hub. Businesses now benefit from streamlined workflows, reducing administrative overhead and allowing teams to focus on maximizing campaign impact instead of drowning in spreadsheets and emails.

With enhanced transparency, users can see at a glance what’s happening across all their programs, what needs to be approved, how budgets are allocated, and which funds are outstanding. Partners, dealers, and distributors benefit from real-time access to shared documents, ensuring everyone has the most current information for efficient collaboration. The intuitive interface, modeled on familiar business processes, enables rapid onboarding and minimal learning curve, so clients of all sizes—whether startup or multinational—can maximize their marketing reach from day one.

“The grant support from Burton D. Morgan Foundation and Bounce Innovation Hub hasn’t just expanded our technical capacity. It’s driven CoMarket forward as a trusted technology partner for manufacturers, brands, and dealers nationwide,” says Jeffrey McCandless, Founder of CoMarket. “Through innovation-driven investment, we’re able to deliver scalable, transparent, and collaborative solutions that reshape co-op marketing management for every stakeholder across multiple industries.”

As we approach year’s end, the impact of this support is clear: more businesses able to streamline operations, more marketers empowered to collaborate, and a stronger foundation for growth within the modern B2B marketplace. CoMarket extends deep gratitude to Burton D. Morgan Foundation and Bounce Innovation Hub for championing innovation and entrepreneurship in Northeast Ohio—and for believing in a platform that empowers businesses to achieve more together.