Closing this awareness gap starts with visibility. Dealers need a clear, central place where they can see their available balance, program timelines, and eligible activities without digging through old emails or PDFs. When information is scattered across spreadsheets, portals, and sales reps’ inboxes, dealers default to the path of least resistance: doing nothing or running campaigns without support.

Dealer & Distributor Marketing Tech Trends You Can’t Afford to Miss in 2026

At CoMarket’s recent webinar, industry leaders Tom Zimmerman (SHIFT Sales Training & Consulting) and Chris Baldwin (True Digital Communications) tackled the roadblocks and outlined a path from administrative drudgery to strategic advantage.

CoMarket’s progress has been in-part fueled by meaningful community support and targeted startup capital, including a Burton Startup Grant made possible through the Burton D. Morgan Foundation and partner, Bounce Innovation Hub.

CoMarket has transformed how co‑op marketing works by automating the entire product ordering experience. With our platform, partners see their available co‑op budget in real time—right as they plan their campaigns. They know exactly what they’re able to order, how much funds are left, and what each selection will cost them. This transparency empowers better decision‑making and ensures every marketing dollar is maximized.

For many businesses, co‑op marketing can look like a win‑win. The brand provides funding support, the partner invests in promotion, and customers see stronger, more consistent marketing in the local market.