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Explore CoMarket’s
Knowledge Hub
Welcome to the CoMarket Resources page—your destination for expert insights, practical guides, and the latest industry trends for Co-op Marketing and Sales leaders.
Here, you’ll find a curated collection of blog articles, whitepapers, and valuable resources designed to help entrepreneurs and professionals streamline operations, stay informed, and drive business growth.

All Posts


Advancing Co-op Marketing Tech: CoMarket’s Grant-Fueled Momentum
CoMarket’s progress has been in-part fueled by meaningful community support and targeted startup capital, including a Burton Startup Grant made possible through the Burton D. Morgan Foundation and partner, Bounce Innovation Hub.
CoMarket Blogger
Sep 102 min read
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Still managing your co-op marketing program with spreadsheets?
It may seem simple at first, but as programs grow, so does the complexity. Lost documents, missed deadlines, and scattered approvals can...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Why CoMarket?
Here’s what our clients love most: Real-Time Visibility Track co-op budgets, approvals, and spending across teams and partners—all in one...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Simplify, Track & Scale!
Looking to simplify your co-op marketing efforts? From real-time budget tracking to streamlined order management and transparent...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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CoMarket gives manufacturers the tools to help distributors better manage their co-op marketing projects
CoMarket gives manufacturers an easy-to-use tool to better inform distributors of what’s possible and what’s available to them when...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Sustainability: The Future of Innovation in Manufacturing
Sustainability has evolved from being a compliance requirement to a driving force behind innovation in manufacturing. Forward-thinking...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Streamlining Co-Op Processes with Automation
CoMarket has transformed how co‑op marketing works by automating the entire product ordering experience. With our platform, partners see their available co‑op budget in real time—right as they plan their campaigns. They know exactly what they’re able to order, how much funds are left, and what each selection will cost them. This transparency empowers better decision‑making and ensures every marketing dollar is maximized.
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Empower Your Partners, Elevate Your Results!
Your partners are more than just sales channels — they’re an extension of your brand. Equip them with the tools and transparency they...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Empower Your Partners, Elevate Your Brand!
The stronger your partners, the stronger your results. CoMarket gives your dealers and distributors the tools they need to...
Ana Beatriz Bianchi Fittipaldi
Jul 251 min read
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Is your co-op marketing process working for you, or just working enough?
For many businesses, co‑op marketing can look like a win‑win. The brand provides funding support, the partner invests in promotion, and customers see stronger, more consistent marketing in the local market.
Ana Beatriz Bianchi Fittipaldi
Jul 253 min read
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Is Your Co-Op Marketing Driving ROI or Just Activity?
From Budget Burn to ROI Wins: Rethinking Co‑Op Marketing Too often, co-op marketing programs prioritize spending down the budget instead...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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Understanding Co-Op Marketing: A Smarter Way to Grow Together
At its core, co‑op marketing is built on a smart, straightforward idea: manufacturers and their partners—whether distributors, dealers,...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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Are Your Dealer Programs Working for You?
Running a co-op or dealer marketing program can feel like trying to piece together a puzzle without all the pieces. Dealers are busy,...
Ana Beatriz Bianchi Fittipaldi
Jul 242 min read
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Curious about how CoMarket works?
Whether you're exploring ways to simplify co-op marketing or just starting to look for a better solution, CoMarket is here to help. You...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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What if your partners felt more supported?
Strong co-op marketing is about more than just managing budgets and data—it’s about building strong, mutually beneficial relationships...
Ana Beatriz Bianchi Fittipaldi
Jul 242 min read
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What if you could start to focus on a new business?
Too often, co-op marketing teams get stuck in the weeds, managing spreadsheets and chasing down data, instead of looking ahead. With...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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What if you could know where your co-op funding stands with the push of a button?
Is manually collecting data and verifying spreadsheets really the best use of your time? Should running a single report require hours of...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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What if you could have 10 hours a week back?
Is updating spreadsheets really the best use of your time? How much time do you spend chasing numbers, manually compiling reports, or...
Ana Beatriz Bianchi Fittipaldi
Jul 241 min read
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Your Marketing Data Should Work for You. Not Against You
Co-op marketing isn’t just about tracking expenses—it’s about understanding what’s working, where to invest next, and how to support your...
Ana Beatriz Bianchi Fittipaldi
Jul 231 min read
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4 Benefits of using CoMarket
Co-op marketing often ends up being more manual than it needs to be. You’re chasing approvals, digging through folders for documentation,...
Ana Beatriz Bianchi Fittipaldi
Jul 221 min read
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