Running a co-op or dealer marketing program can feel like trying to piece together a puzzle without all the pieces. Dealers are busy,...

Whether you're exploring ways to simplify co-op marketing or just starting to look for a better solution, CoMarket is here to help. You...

Strong co-op marketing is about more than just managing budgets and data—it’s about building strong, mutually beneficial relationships...

Shift Your Focus: Creating Efficiency in Co-Op Marketing with CoMarket Too often, co-op marketing teams find themselves stuck in a cycle of managing spreadsheets, hunting for receipts, and endlessly compiling reports. It's a scenario that’s all too familiar: teams burning valuable hours just trying to reconcile data or coordinate campaign approvals. Instead of strategizing for growth or innovating new programs, effort gets lost in manual tasks that drain energy and slow momen

Manually collecting co-op data and verifying spreadsheets is costing dealer marketers valuable time—and leading to costly errors. Research shows over 40% of workers spend at least a quarter of their workweek on repetitive manual tasks like data entry and reporting. In the world of dealer co-op, that translates to hours lost every month and real dollars left on the table when opportunities and funds go untracked.​ Why Manual Co-Op Reporting Fails Dealers Nearly 90% of spreadsh

Is updating spreadsheets really the best use of your time? How much time do you spend chasing numbers, manually compiling reports, or...

Co-op marketing isn’t just about tracking expenses—it’s about understanding what’s working, where to invest next, and how to support your...

Co-op marketing often ends up being more manual than it needs to be. You’re chasing approvals, digging through folders for documentation,...