What if you could know where your co-op funding stands with the push of a button?
- Ana Beatriz Bianchi Fittipaldi
- Jul 24
- 1 min read
Updated: Nov 10

Manually collecting co-op data and verifying spreadsheets is costing dealer marketers valuable time—and leading to costly errors. Research shows over 40% of workers spend at least a quarter of their workweek on repetitive manual tasks like data entry and reporting. In the world of dealer co-op, that translates to hours lost every month and real dollars left on the table when opportunities and funds go untracked.
Why Manual Co-Op Reporting Fails Dealers
Nearly 90% of spreadsheets contain errors. For dealer marketers juggling approvals, reimbursements, and compliance, that means constant re-checking and the risk of bad data making its way into important decisions.
Audit trails are nearly impossible to maintain, and team changes can create weeks of confusion and lost knowledge when data lives in spreadsheets instead of centralized software.
The Real Cost of Spreadsheet Churn
When it takes hours to pull reports, confidence in the numbers suffers—and your team spends more time hunting for receipts and approvals than running smart campaigns. Since co-op advertising funds have climbed 13% this year, but most dealers still struggle to track accurate usage, efficiency matters more than ever.
What CoMarket Delivers Dealer Marketers
Instantly see available funds
Track approvals, spending, and documentation in one place
Run accurate, real-time reports with a click—no double-checking required
If running a single report still requires a day of spreadsheet prep, it’s time for an upgrade. With CoMarket, you can reclaim your time, maximize every co-op dollar, and run your dealer marketing program with confidence.
Ready to stop wrestling spreadsheets? Make co-op reporting a breeze withith CoMarket.



Comments