Understanding Co-Op Marketing: A Smarter Way to Grow Together

At its core, co-op marketing is a simple idea: manufacturers and their partners (like dealers or distributors) team up to promote products and share the costs. Done right, it’s a win-win: better reach, stronger brand presence, and improved alignment among all parties involved.

But while the idea is great, managing it is not always so easy. We’ve spoken with many teams who are stuck juggling spreadsheets, email threads, and approval processes. That’s exactly why we built CoMarket! To make managing co-op marketing programs clearer, faster, and way less stressful.

With everything in one place, from budgets to marketing materials and approvals, your team can finally focus on what matters: creating programs that actually work.

If you’re running co-op marketing now or want to start, we’d love to show you how CoMarket can help!