Welcome to the CoMarket Resources page—your destination for expert insights, practical guides, and the latest industry trends for Co-op Marketing and Sales leaders.
The biggest onboarding bottlenecks usually come from the manufacturer’s process, not the distributor’s motivation. Multiple versions of co-op rules, fragmented communication, unclear POP expectations, and slow approvals create confusion right when partners should feel most supported.
Lean marketing teams no longer need to choose between managing co-op administration and driving strategic growth. With automation and AI, they can support large distributor networks efficiently, consistently, and at scale.
