They used to collect about 30% of what they invoiced suppliers for co-op reimbursement. Now they collect about 60%. They were thrilled. And they should be — doubling anything is hard, and their team earned it. But look at that number from the CFO's chair. 60% recovery means 40 cents of every dollar they billed never came back. That's money for marketing they already ran and already paid for. Imagine your AR team reporting that 40% of customer invoices went uncollected. Nobody